About
ClearValue is the money company that shows its work.
We help people make money decisions they can stand behind. We're a media house — not a bank, not a lender — and we make money when you act on a smart decision, never when you got misled. And we tell you exactly how, on every page.
One company, three brands
ClearValue Money is the corporate home of the ClearValue family. It is not a fourth product brand — it is the parent that sets the single editorial standard the brands are held to and hosts the trust documents they all link back up to.
The three brands each own one money lane:
- ClearValue Lending — small-business financing, brokered in plain English.
- ClearValue Cards — credit cards scored on a published methodology; readers take a quiz to find their match.
- ClearValue Books — straight reviews of finance books, curated by a CPA.
Where it started
ClearValue began with Brian Kim, a CPA whose plain-English money explainers reached a large public audience. The through-line was never a hot take — it was the arithmetic: what a product actually costs, who it actually serves, and the tradeoff nobody was naming. The ClearValue family exists to hold that approach to a written standard across more than one person and more than one subject.
More about Brian Kim →What we hold to
Show the work
We publish the methodology, put the money disclosure right on the page, and keep the review desk walled off from revenue. Anybody can check it. We'd rather be checkable than wear a virtue on a banner.
Depth over breadth
Each brand owns one lane and goes deep. We would rather be the clearest source on three subjects than a shallow directory of everything.
The reader is not the product
We make money when a reader acts on a decision they can defend — never when they are misled. If those two ever conflict, the reader wins.
Say the tradeoff out loud
Every money product has a catch. Naming it plainly is the whole job — the fine print belongs in the headline, not the footnote.
What we are — and what we’re not
ClearValue Money is an independent media house. We are not a bank, lender, card issuer, or financial advisor, and we are not a party to any credit, card, or financing agreement. Our content is educational, not personalized financial, legal, or tax advice.