We say exactly how, on every page.

ClearValue Lending

Revenue model: Partner referral fee

ClearValue Lending is an education and comparison platform — not a lender or broker. When a small business decides to move forward with a financing option, the lender or funding partner pays a referral fee for the introduction. That fee is how the brand keeps the lights on — and it is disclosed on the page.

What that fee does not do is decide which option a business is shown first. The brand's job is to surface the financing a business can actually service — the real cost, the real terms, and the tradeoff behind each option, named out loud — regardless of which partner pays more. If the cheaper option pays the smaller fee, the cheaper option still wins the recommendation.

ClearValue Cards

Revenue model: Affiliate hand-off after the quiz

ClearValue Cards scores credit cards on a published 100-point methodology, ranked by fit rather than by commission. Readers take a short quiz to find their match. When a reader chooses to act on a match, the brand hands them off to a card-comparison affiliate network, which pays ClearValue Cards a referral fee if the reader proceeds with the issuer.

The scoring happens before any of that, and independently of it. The quiz matches a reader to cards by fit; the methodology decides the ratings; the affiliate relationship changes neither. The review desk is walled off from the revenue side, so what a card pays cannot move it up the rankings or into the quiz results.

ClearValue Books

Revenue model: Amazon Associates affiliate

ClearValue Books earns through the Amazon Associates program: when a reader buys a recommended book or tool through one of its links, Amazon pays a small affiliate commission at no extra cost to the reader. The same rule holds — a recommendation is made because the resource is worth recommending, not because it earns a commission.

ClearValue Insure

Revenue model: Referral / affiliate fee

ClearValue Insure compares auto, home, renters, and life coverage in plain English against a published methodology. When a reader continues to a carrier or marketplace partner from the site, that partner may pay ClearValue Insure a referral or affiliate fee. ClearValue Insure is educational — not a licensed insurance agent — and how it earns is disclosed on the page where it earns.

The same wall applies: the comparison and scoring are decided by the published methodology first, and a partner's payout does not move a coverage option up the comparison.

ClearValue Banking

Revenue model: Referral / affiliate fee

ClearValue Banking compares savings, checking, CDs, and money-market accounts in plain English against a published methodology, with every rate dated and sourced. When a reader opens an account with a bank or credit union through the site, that institution may pay ClearValue Banking a referral or affiliate fee. ClearValue Banking is educational — not a bank — and how it earns is disclosed on the page where it earns.

The same wall applies here too: the rate and fee comparison is decided by the published methodology first, and a partner's payout does not move an account up the comparison.