ClearValue · a family of money brands
Money, explained.
One family of money brands — ClearValue Lending, Cards, and Books — held to a single published standard. The same straight answer wherever you see the ClearValue name: each brand goes deep in one lane and holds to the same written rules.
- We publish how we score
- We disclose how we’re paid
- The review desk is walled off from revenue
One standard, three lanes
Four rules. Every brand. Every page.
Same wordmark, same methodology link, same “how we make money” page — every brand, no exceptions. So when you land on any of them, you're reading one family with one standard. Not a pile of random sites that happen to share a logo.
Pick one lane, go deep
Each brand sticks to one money category and goes deep — not a little bit of everything, done badly.
Show how we score
Every brand shows its work. Don't like a rating? You can see exactly what went into it — and argue with it.
Disclose the money
How a brand gets paid is right there on the page where it gets paid. Not buried in a footer nobody reads.
Wall the desk from revenue
The people who score and rank products don't answer to the people who bring in the money. What pays us doesn't move a rating. Ever.
Our brands
Three lanes. One family.
ClearValue Lending
Small-business financing, brokered in plain English.
Visit site Credit-card reviewsClearValue Cards
Credit cards scored on a published methodology — take the quiz, find your match.
Visit site Finance book reviewsClearValue Books
Straight reviews of finance books, curated by a CPA — one clear recommendation at a time.
Visit siteWhere it comes from
Founded by Brian Kim.
ClearValue started with Brian Kim — a CPA who got tired of watching people get talked into money decisions they didn't understand, and started explaining it in plain English instead. Millions listened. Every brand here runs on the same approach he does: the numbers, the tradeoffs, and the fine print, said plainly — and never dressed up to sell you something.
More about Brian KimThe trust bar
One editorial standard, written down.
Every brand points back to the same standard: how we source, how we score, how we disclose, and how we keep the review desk independent. One document. The whole family answers to it.
Frequently asked
Is ClearValue a bank or a lender?
No. ClearValue is an independent media house. Our brands review, compare, and explain money products — we are not a bank, card issuer, or lender, and we are not a party to any credit, card, or financing agreement.
What is the single ClearValue standard?
Every brand publishes the methodology it scores by, tells you how it earns on the page where it earns, and keeps its review desk walled off from the revenue. It's all written down, so you can check the work instead of taking anyone's word for it — that shared, published standard is what makes ClearValue one family instead of a pile of sites sharing a logo.
How does ClearValue make money?
Our brands earn through disclosed affiliate and referral arrangements, stated on the page where they apply. What we get paid never changes a review's score, its order, or which products a brand covers. The full breakdown is on our how-we-make-money page.
Who is behind ClearValue?
ClearValue started with Brian Kim, a CPA who got tired of watching people get talked into money decisions they didn't understand — so he started explaining it in plain English instead, and millions of people listened. Every brand here runs on the same approach: the numbers, the tradeoffs, and the fine print, said plainly.
How are the brands related?
One standard, three lanes. ClearValue Lending covers small-business financing, ClearValue Cards covers credit cards, and ClearValue Books covers finance book reviews. Each goes deep in one lane and holds to the same published editorial standard.