Our brands
One standard, five lanes.
The ClearValue family is the same on the things that count. Every brand holds to one editorial standard — so you're reading one house with one bar, not a pile of sites that happen to share a logo.
- 01Pick one lane and go deep
- 02Publish the scoring methodology
- 03Disclose how it earns, on the page
- 04Wall the review desk off from revenue
Business & personal financing
ClearValue Lending
Business and personal financing, compared in plain English.
An education and comparison platform that helps businesses and individuals find financing they can actually service — business loans (SBA, working capital, equipment, lines of credit) and personal lending (personal loans, auto, debt consolidation, home-equity) — the real cost, the real terms, and the tradeoff behind each option, named out loud. Not a lender, broker, or financial advisor.
Visit ClearValue LendingCredit-card reviews
ClearValue Cards
Credit cards scored on a published methodology — take the quiz, find your match.
Plain-English credit-card reviews scored on a published 100-point methodology, ranked by fit rather than commission. Readers take a short quiz to find their match — the desk is walled off from revenue.
Visit ClearValue CardsFinance book reviews
ClearValue Books
Straight reviews of finance books, curated by a CPA — one clear recommendation at a time.
Plain-English reviews of investing, personal-finance, and business books, curated by Brian Kim, CPA — one clear recommendation at a time. Each pick is scored on a published methodology, the affiliate relationship is disclosed on the page, and the review desk is walled off from revenue.
Visit ClearValue BooksInsurance guides & comparisons
ClearValue Insure
Auto, home, renters and life coverage compared in plain English, against a published standard.
Plain-English coverage guides and side-by-side comparisons for auto, home, renters, and life insurance — scored on a published methodology, with how we earn disclosed on the page and the review desk walled off from revenue. Educational; not a licensed agent.
Visit ClearValue InsureBanking & savings
ClearValue Banking
High-yield savings, checking, CDs and money-market accounts — every rate dated and sourced.
Plain-English comparisons of high-yield savings, checking, CDs, and money-market accounts — every rate dated and sourced, scored on a published methodology, with how we earn disclosed on the page and the review desk walled off from revenue. Educational, not a bank.
Visit ClearValue BankingWhy keep the wordmark the same?
Because the sameness is the promise. A reader who trusts one lane should be able to expect the same standard in the next — the same published methodology, the same on-page disclosure, the same wall between the review desk and the money. The shared name is a commitment to hold every brand to it.
Read the editorial standard →Prefer to watch it explained?
Brian Kim breaks down the same lanes on video — macro, investing, taxes, business, credit, and financing — each one pointing you to the brand that goes deep from there.
Watch Brian break it down →